About · 關於我
杜昕 MicTu
Strategist·Data Analyst·Taiwan CPA·Educator
Three Memorable Things About Me
三件你會記得的事
01
記錄 24 小時時間使用
把時間視為最重要的資源來管理，以每 15 分鐘為單位詳實記錄每一段時間花在哪裡，並用試算表每週檢視與分析。
02
每年閱讀 70+ 本書
把閱讀當作每天的呼吸，從商業思維、投資理財、科技新趨勢、文史哲學到自我成長都涉獵，是最穩定的成長來源。
03
26 歲出版第一本書
2025 年 8 月出版《AI 加持！Google Sheets 超級工作流》，把多年的 Google Sheets 實務應用心法濃縮成書。
Work Experience
工作經驗
Cathay Financial Holdings Co., Ltd. 國泰金控
Global / Group Management Associate（GMA）
Jul 2024 – Present- 輪調 2 間子公司（銀行、壽險）、4 個部門，聚焦在企業策略、數據分析與數位轉型。
- 帶領 5 人團隊，透過數據分析、業務員訪談與跨 5+ 部門協作，擬定壽險高資產（HNWI）客戶策略。
- 執行 20+ 項策略專案，包括但不限於內部 SaaS 平台開發、併購機會評估、深度產業研究與集團級活動規劃。
PChome Online Inc. 網家股份有限公司
Business Analyst（Ops Strategy & Data Analytics）／Corporate Development Intern
Mar 2023 – Jun 2024- 主導 10+ 項策略專案：品牌業績活動、優惠券、CRM，著重數據驅動分析與財務建模。
- 用 BigQuery、Google Sheets、Apps Script 建立 30+ 儀表板與自動化系統，服務 C-suite 與 20+ 部門。
Educational Background
學歷
National Taiwan University 國立台灣大學
Master of Business Administration (MBA) 商學研究所 碩士
Sep 2021 – Jun 2023- Overall GPA 4.14 / 4.3
- 專長：策略、資料分析與機器學習、進階統計、供應鏈管理
- 論文：《我國商業銀行數位轉型之探討》
National Taiwan University 國立台灣大學
Bachelor of Accounting (BBA) 會計學系學士
Sep 2017 – Jun 2021- Overall GPA 4.17 / 4.3（前 4%），Dean’s List Award 3 學期
- 專長：會計與稅務（2022 R.O.C. CPA）、商業資料分析（學分學程）、作業研究
Publications
著作
聚焦 Google Sheets 觀念、實用的函式與技巧，再從各種職場常見情境切入，完整說明問題定義、流程設計到自動化實作的商業流程，逐步打造 Google 生態系跨工具實作技巧。共分成三大部分，讓讀者從入門到實戰：
- 觀念建立：說明 Google Sheets 與 AI 的使用原則與對話方法，奠定實作前的理論基礎。
- 進階整合：解析 Google Sheets 進階函式，以及 Google Apps Script、Looker Studio、BigQuery 等商業分析工具的連動技巧。
- 自動化實戰：透過活動管理、記帳系統、時間管理、薪資單寄送、數據簡報、建立 LINE 機器人等常見情境，打造自動化工作流程。
Consulting & Pro-Bono Projects
諮詢與其他公益經驗
National Taiwan University
Google Sheets Instructor, Department of Accounting
Sep 2021 ~ Present- Designed and published teaching material for Google Sheets with 200+ pages of textbook and 13+ hours of videos, used by departments of accounting with 10 universities and 2,000+ students.
- Won the “Accounting Education Digital Transformation Special Contribution Award”. (2024/05)
NTU Consulting Club
Mock Project Mentor
Apr 2026 ~ May 2026- Coached a team of 6 to develop the insurance HNWI 5-year strategy, directing desktop research, strategic storytelling, and executive-level slide design.
Director of Project
Jun 2022 ~ Jun 2023- Cultivated collaborations with 15+ mentors and 5+ companies to initiate consulting projects, and led 8 teams with 45+ members in problem-solving, slide-writing, and client-facing, achieving high satisfaction (4.5 out of 5) and return rate (>75%).
- Organized a two-day workshop with 30+ attendees, handling speaker coordination, process design, and emergency management.
Pro Bono Consultant (E-commerce Project Leader)
Sep 2021 ~ Jun 2022- Led a team of 6 to conduct 40+ in-depth interviews and questionnaires with 800+ valid respondents on a Taiwan E-commerce company entering the commodity-sharing market.
- Worked with a team of 6 proposing online merge offline (OMO) strategies for a leading E-commerce company. Planned a 3-year offline strategy through market sizing, survey, and back period estimation.
NTU S&C Marketing Club
Lecturer
Mar 2026, Oct 2025 ~ Nov 2025- Lecturer for 3 classes (Google Sheets Workshop 1 & 2, Quantitative Research), rating 4.8/5.
BCG - Strategy Consulting: Approach and Practice (SCAP)
Senior Teaching Assistant (Gerontechnology Industry / SaaS)
Sep 2024 ~ Dec 2025- Guided two teams of 6~7 through the development of a market entry strategy for a new gerontechnology / Gen AI SaaS platform, conducting market sizing, key customer segmentation, value proposition analysis, and P&L modeling.
Course Member (E-commerce Project Leader)
Sep 2022 ~ Dec 2022- Led a team of 7 to propose a go-to-market strategy for a leading design-focused platform entering the digital artifact market. Planned a one-year entry strategy and landing details.
Yuan Ze University - Special Topics in Industry Practice
Consulting Mentor
Feb 2023 ~ Jun 2023- Provide weekly coaching to 6 students on story-writing, qualitative analysis, upward management and other consultant methodologies, ensuring the successful execution of projects.
Nan Shan Life Insurance
Risk Detection of Salespersons through Machine Learning (Projects)
Mar 2021 ~ Jun 2021- Applied XGBoost to identify fraud risk among Nan Shan salespersons, overseeing slide creation and model building, attained a 36% fraud detection rate among the top 5% at highest risk in final test data, clinching 1st place among seven groups.
Contact
歡迎聯絡我
策略、數據分析、教學、簡報——任何想聊的，歡迎透過以下任一方式跟我聊聊。